Small businesses and startups need a goal-driven marketing and advertising agency. With Trigacy Agency, you have just found one. We offer a wide variety of digital marketing services to help your small business grow online, expand your customer base, creating a direct impact on your bottom line. Since 2014, we have been working with small, local businesses providing excellent digital experience through digital marketing, local business marketing and helping them scale easily and fast.
Even if you create the most beautiful website; without any further effort, no one will know that your business exists. Your intriguing website won't make sense without the right marketing. It's like getting the best outfit that looks stunning on you, but if you are stuck in the middle of a deserted island alone, is there anyone that will notice and say how gorgeous you are? Your outfit will be a lot of wasted effort if no one notices you.
The same thing can happen with your business, and especially on a local level. Even if your customers are residing on the next block, you need to have a strong marketing plan to attract, serve, delight, and retain them. A local business needs a great website and tactics like local SEO, local listings, and online reputation management to convert more sales, increase revenue and make its business profitable.
What is local marketing for small businesses?
For businesses like yours, it takes special effort to reach local audiences. Local marketing for businesses refers to simple tactics that attract regional audiences living near your business location. Local marketing is particularly effective for businesses set in physical locations like boutiques, restaurants, retail stores, brick and mortar stores, and professional consultants. Your small business' local marketing strategy can be launched quickly, easily, and without any extravagant costs.
Local Business Marketing with Trigacy Agency
To gain success over the digital platforms and that too in the local business environment, you need a specialized digital marketing agency. And, this is where Trigacy Agency can help. We offer small businesses and startups powerful digital marketing solutions which can help you gain potential local traffic which will, in the end, convert into leads, and then convert into paying customers. A local business marketing agency can free your time to focus on other important aspects in your business!
Trigacy’s Local Business Marketing Services
Local NAP (Name, Address, Phone) Audit
The reason why we consider a local name, address, and phone (NAP) audit is to list every event of your company's name, address, and phone number present on the internet. Even if you need local customers, the internet is inevitable and your local customers are going to contact you through these details only. NAP information is something your customers can use to find your website or social media profiles. We use Google and Yelp audits to ensure profiles like Google My Business and other business listings are effective, getting you more leads and supporting your revenue flow.
Local SEO for Your Website
Your local marketing campaign can succeed with a local SEO strategy that focuses on your community. What's the difference? You can focus on developing your overall marketing strategy that is backed up with local keywords. Our digital marketing experts can optimize your website to make sure search engines like Google direct local traffic toward your business, getting you more footfalls and more revenue. Creating a strong local strategy through social media is also a proven way to strengthen your brand.
Local Marketing Services
Your local marketing can get stronger when you add geographical locations along with profitable keywords in your content. Successful engagement with your community can provide you with priceless opportunities to concretize your growing brand and draw in more local customers. Be it connecting with local business organizations or getting noticed by local news organizations, Trigacy Agency can offer the local marketing services that help your company expand its reach.
Here are our local marketing services explained in detail.
Search Engine Optimization
Everyone knows that people rely on search engines like Google and Bing to search for what they need in general. But just like in old times how people used to refer to yellow pages to find the provider of service they want, now’s the time for the internet where they find what they want. Search engine optimization for your website makes it rank higher on various search engines so that your potential clients can easily find you. Implementing SEO for your website offers you digital success over your competitors. Local SEO helps you get stronger roots and make your business local search friendly. Proper SEO offers you budget friendly access to your local customers. Your competitors are also offering the same services and products, but you need to catch your customers before they do. The way SEO works for your website is the same as you promote your products through ads, but with no extra costs.
Social Media Marketing
People around the world are already on social media. Popular platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest have millions of users. Your potential clients aren’t on social media to buy something from a certain business, but they are there for entertainment. With an informative yet creative approach, you can still target and acquire local customers through social media platforms. People get excited when they see some brand selling something interesting and useful that has a shop near their location. After all, reachability matters. With social media marketing for your local business, you stand a better chance for your brand with:
⦁ Increased Trust: The first thing customers do when they find the products or services you offer, is to go on social media to learn more about you or find out what other people are saying. They consider social media when it comes to confirming the credibility of your business, as well as authenticity. If there is nothing to be found on social media, you might lose them and these potential customers would be going to your competitors instead.
⦁ Increased Brand Awareness: Social media provides your business with an opportunity to communicate with your existing and potential customers. Your online engagement on social media is visible to everyone, which helps create awareness for your brand.
⦁ Supports Your Local SEO: Continuous updates on social media help improve your website's search engine rankings. Search engines can track signals based on social media and thus, it becomes imperative to have a social media strategy for your brand.
Pay Per Click Marketing
With a branded website, comes the responsibility to rank higher on search engines. If you notice some traction immediately, it's a good luck charm (not seriously!). But if you are not seeing any improvement in traffic, it's time to hit the road in a premium car. With a limited budget, you can make your website instantly rank higher with pay per click advertising. Yes, SEO is an organic way to make your website rank higher but when SEO is coupled with PPC, brands like you can achieve vivid visibility.
Google Ads is the fastest way to do PPC as your website will be shown not only through Google searches but through Google's Display Network as well. This means your business will reach your audience with the fastest way possible. And, you will want Trigacy Agency to help you achieve the best results while we handle a highly successful PPC campaign for you.
Google Ads setup is easy and can be done without any help from the experts. Within 24 hours of you giving us permissions, we can start Google Ads, considering the content is ready to publish. Another reason why PPC is the best way to boost your website rankings is that it may increase domain and page authority once quality traffic starts coming in to your website.
PPC ads are highly effective as you will only be paying for the traffic you get, and Trigacy Agency is highly experienced in giving you a good ROI on your PPC budget.
Content marketing is vital for local businesses to share valuable and engaging content around the internet and attract potential customers through various methods like:
⦁ Guest posting
⦁ Forum and blog commenting
⦁ Content sharing through social networking
⦁ Video sharing
⦁ Image submission
And when you are with Trigacy Agency, we pave they way for your success with a proven content marketing strategy focused on your local audiences and a language with the local essence. Whether you belong to any part of the world or any culture, we aim at bringing quality prospects to your business, engage them, delight them, convert them into paying customers and then retain them with your brand for long.
Website Design and Maintenance
Our local business marketing strategy includes a complete website solution that starts with domain hosting, website design, content creation, and maintenance. Even for the local market, you need a website that can bring you more business rather than just being an online identity for you.
We can deliver:
⦁ Layout and formatting changes
⦁ Website and content editing
⦁ CMS configurations and updates
⦁ Server and/or website configurations
⦁ Analytics integration
⦁ SEO troubleshooting
⦁ Safety and security checks
⦁ Technical issues and bug fixes
Explore our packages to know more about our offerings in local business marketing.
Local Businesses can Thrive With the Internet
Let's face it, just about everything is online, and people are too. 90% of people rely on the internet while searching for something that could be available locally; most using Google, which is the biggest search engine. More than half of these searches are on mobile.
Want to enhance your online presence? We are here for your small business or startup to be effectively discovered online while beating your competition.
Trigacy Agency is here for your local digital marketing needs, so get in touch with us if you have any queries and get started with our affordable packages for local marketing!
Small Business Marketing FAQ
Have questions about your local business marketing or how our company can help? Here are a few frequently asked questions.
How can local businesses do marketing?
Local businesses are no different from bigger or enterprise level brands. You are running a business; selling something. The marketing methods are not the same for every business, but the essence must remain the same. Local businesses can use SEO, PPC, content marketing, and social media marketing to beat the competition and establish brand value in the market. A local business marketing agency like Trigacy can help you achieve your goals.
What is the best marketing strategy for a local business?
Since your customers start searching for you online, digital marketing naturally becomes the best marketing strategy for your local business. It gives you the best ROI along with tracking abilities that show where your marketing is going and where you need to improve. For local business marketing, we prefer Google My Business profile augmentation, which guards the best interests for a local small business like yours.
How can I market my local business on a budget?
Consider having a small business website with WordPress or Wix. Get a Google My Business profile in action, update your social media profiles and keep posting informative yet interesting content.
Want to know how you can do it? Schedule a call with us and we will give you insights on different marketing methods for your local business.