Electronic Repair is no doubt among the most popular services obtained considering electronic items are so rampantly purchased. Most computer repair shop owners face various problems when running their businesses. Some make it and some get left behind. Bad marketing strategies like, not having new customers regularly and not meeting customer expectations are few ways that lead to eventual failure.
As a service provider going through changes, now is the time for you to update your business model. You need to adapt to the new ways before it gets too late. Digital marketing is one straightforward and efficient way of growing your business. 97% of customers search for local businesses near their houses for repair services. Tap into that market. 88% of internet users visit the local mobile store within 24 hours of viewing the website. These statistics only show the importance of investing in your computer repair shop's digital marketing!
In every service, you need two skills, the skill to perfect your work and the skill to make others pay you for it. You may be a whiz at repairing and fixing computers, but planning an efficient and sustainable growth, marketing, and business model might be a little out of your area of expertise. All this may seem unnecessary, but is critical for healthy growth in this competitive market.
Here are 14 marketing strategies that work well for computer repair shops!
1. Logos and first impressions
Do not take this step lightly. The appearance of your brand matters. Make sure to have a unique logo and also to keep your appearance in shape. It will make it easier for people to remember your brand.
2. Network, network, and network
Networking is extremely important to build a large and reliable clientele. Make sure that your marketing is more than just passing business cards hands to hands. Join associations dealing with computer repair associates or use social media networking for your business. Social media networking opens a broad gateway to introduce your business in front of more and more people. Also, you can create special bonds with those suppliers who offer you technical and mechanical parts. This way, you can generate more references for your computer repair business.
3. Make time
Dedicate some time to focus on your marketing needs. You will find this investment in time paying off greatly in the future. Make time each week to engage with current and potential clients, upload on your social media platforms, and promote your business.
4. Price fairly and creatively
Most IT people do not like the concept of a service where they are called in whenever the customer wants. However, these services provide some of the most lucrative deals and businesses as customers will call you even for tasks that may not be in your area of expertise.
Service charges play a vital role for businesses, especially for computer repair ones. Additionally, competitors can come in the way to hamper success. So, you have to decide every service charge practically and reasonably. Never forget to mention every term and condition while dealing with clients about pricing. For example, mention if you have included the cost of spare parts into the charge or not, or if the technicians charge according to the issue or hourly. Otherwise, clients may lose interest in your business, if they find a lack of transparency in the mood of the service. Never apply hidden charges for clients as it may spoil your business reputation. Also, you can offer both prepaid and post-paid options for computer repair services. Clients like to pay with satisfaction when they discover the service useful enough.
5. Know yourself and your worth
Know why you are unique and know why your customers are paying you. It is important to know this to be able to draw boundaries and set standards. Clients usually prefer the experienced one when it comes to computer repair businesses. They go for the one offering cost-effective and trusted laptop repair deals for years. But you need to try to make people entrust your business from quality and reliability aspects.
6. Know your customer
You might think that all customers are the same, and it is good to treat them so. But make sure to maintain some level of personal rapport with them to build the element of trust. Personalize their visit to your computer repair shop and take the time to make them feel welcome. Most importantly, provide them a fast service.
7. Content writing
A little bit of content creation goes a long way to speak about your brand. Get some help to put your ideas into words and visuals. When you deliver real content, it creates a positive brand impression. Your audience will lock in their minds that you are the expert on the subject matter and when they need help, you offer the best resources. A positive brand impression can last longer when you reach them through other marketing channels and increase the likelihood of conversion there.
8. Online reputation management
Your image online by the way of consumer reviews and feedback is the social proof customers look for. Try to reach out for positive feedback and make sure to resolve the negative ones, if any.
9. SEO boost
Get help to boost your SEO. This will direct more traffic to your website and naturally convert those into services.
10. Social media marketing
Social media is a tool, and if used wisely, can change the whole scenario of how you do business. Brand awareness on social media can give you the boost you need. You have to advertise your computer repair business to reach clients. The ideal way to find clients is to use the internet. Almost every generation is now using the internet, and you can discover a massive number of developers, gamers, and business clients there. On the other hand, you can advertise your business on gaming websites or portfolios for more attention. Target your clients with your wise marketing skills, both offline and online.
11. Target a specific audience
Make sure to find the audience that will listen to you. This way, you will be able to tailor your strategies according to their specific needs and wants.
12. Build your website
A website is a must. For you to be able to be recognized, you need a website. People can also leave reviews on your website, which will improve the reliability of your brand as well.
13. Use Ad services
Ad services go a long way in boosting your popularity. They should be clear, concise and should lead your customer to you.
14. Surprise customers with free services
But, make sure that those services do not cost you extra bucks, as well. For instance, you can install free firewall and anti-virus protection software on your client’s computers if they do not have it. On the other hand, you can do something additional like installing free games. And, as an act of gratitude, the clients will definitely select your computer repair business again and again.
These are a few ways you can improve your computer repair shop's online presence. The benefits of these are measured in terms of revenue and popularity. Your business will grow at a manageable pace and will also give you the time to tailor your strategies accordingly.
Need help? We at Trigacy Agency are your best option. What we do can be summed up in one line- we help with your start-up’s branding & marketing. When you're starting a new company, our services can take care of the branding and marketing part. This will help you focus on the other aspects and together, we can make your brand successful!
From setting up your website to doing the social media marketing of your computer repair business, our expert team is standing by to work for you. For more than 7 years now, we’ve been helping businesses all around the world with our start-up branding services. Being a full-fledged digital marketing services company ourselves, we have everything ready for you. We can design & host your website ourselves, provide digital marketing services, help with local business setup, provide business consultancy, and more. All these years of experience that we have can be a huge advantage for your business! We get results and practice what we preach.
The bottom line is that you can trust us to grow your brand. We believe in having a good time while connecting our clients with more customers. The time is now! Get in touch today to get started.