By the virtue of you having your business functioning in an online space, you are assumed to have a digital footprint. It is important to handle that footprint positively to make your brand grow strongly. A digital footprint means that you have an online reputation.
ORM is Online Reputation Management and the benefits of the same are quite a few. Your online reputation is the image that exists of you or your brand in the online market. How you manage it is how your business is going to be perceived by your target audience. You need to ensure that your brand has and maintains a positive public impression. The everyday customer does not shy away from giving reviews that can make or break your business. To use this content positively, you need to first make sure that all the negative content about your brand out there is neutralized.
Nowadays, customers consume content at a very fast pace and also produce it at the same rate. They have the ability to share their views with the rest of the world with a single click. Consumer-generated content can be useful or harmful, depending on what type it is.
When a regular internet user surfs the net, they view the contents only on the first page and sometimes, rarely, move onto the next page. Search Engine Results Page (SERP) ranks results based on trust and reliability. So, if someone searches for your brand and finds negative content initially, this will put your brand in poor light. On the other hand, if your brand shows in a positive content, your online reputation will result into conversions. Depending on the content generated by consumers, SERP decides whether or not to let customers find your business easily.
Benefits of Online Reputation Management for Small Businesses
1. Creates trust
It is no mystery that brands with positive feedback are trusted more. It does not matter how strong your SEO is because customers need social proof. Testimonials by other customers giving reviews go a long way. Statistics say that nearly 88% of customers trust reviews just as much as they would personal recommendations. This will create a buzz and word spread to friends and family. Having social proof is imperative for growth.
2. Builds a brand image
How you manage your online reputation will dictate the image of your brand too. A more reliable brand will obviously get more traffic that eventually converts to sales.
3. Generates revenue
Close to 85% of customers read a review before making a purchase. Having good reviews will immediately turn that casual browsing into a sale. Feedback from other shoppers helps build trust and reliability. If you hide or delete your customer reviews, people will be more reluctant to buy from you. The more stellar your rating is, the more business you are going to be getting.
4. Improves visibility
If the content surrounding your online reputation is positive, it naturally creates more clicks. The more online results you have control over, the less likely it for your clients to find any negative content. One way to make sure of this is by influencing the results that appear on a SERP. By controlling the flow of content, you have already gotten control of your online reputation.
5. Attracts talent
You should keep in mind that a good online reputation not only attracts customers, but also potential employees. People will be more inclined to offer their services to you and be associated with your brand.
How to do it?
Customer feedback gives you an insight into your growth trajectory. If you have positive reviews, you can rest assured that you have done a good job. Bad reviews, and you know it is not looking so good for you. But do not worry; you can change things if you act fast. By simply resolving a negative comment or feedback, you can undo the damage that your reputation might have caused.
The best way to do it? Just engage with your customers!
Make sure to ask them to leave a review once they have purchased from you. One email goes a long way. Such feedback will help you and also make more customers write/share something. Everyone wants to be a part of something at the end of the day.
You can also use tools to capture feedback from your customers in real-time. You can send a unique mail from your business. There are many ways to get an immediate review, and this can be used as a strength. In case you do not have the time or resources to personally contact your customers, you can have an automated feedback request that will do the work. You can change the settings to make it more personalized for buyers.
Sharing positive content
Make sure to advertise the positive reviews and feedback that you have gotten. This is the best, easiest, and most natural way to build your reputation. Use this social proof, include images and videos to strengthen your point, and put it out there. The positive review has a strong impact on your growth and that is a fact. This way also ensures that it can be viewed across different platforms and can reinforce your positive reputation.
Frequently Asked Questions
The way we communicate, search for information online, or engage with each other and businesses is constantly evolving, and so is online reputation management. In this section below, we are discussing some of the most frequently asked questions related to online reputation management for small businesses and try to offer answers to each.
1. What kind of processes and techniques are used in online reputation management?
Online reputation management tools and techniques are many. But typically, they fall under three categories. First, removing negative Google results where possible. Second, pushing down negative results by building more SEO-optimized pages. Thirdly, improving online reviews. Other than that, in the online reputation management process, your social media profiles will also be taken into consideration, as positive links from Twitter and Facebook, and other social media sites, typically rank higher. An online reputation management agency like us at Trigacy can help place your brand in online communities so that people can build a better perception of your company.
2. How much does Online Reputation Management cost?
Online reputation management pricing varies depending on the size of your company and your present reputation. We at Trigacy offer 3 plans which you can check out and connect with us to know more.
3. How can Online Reputation Management be used to push down negative search results on Google?
It is possible to push negative search results down on Google. But the greater number of negative search results you have online, the more difficult it can be. Learning how to push down negative search results on Google begins with building a positive set of links to your business, which helps drive down all the other search results. But it is important to note that pushing down search results on Google is a one-sided strategy. You may also need to understand what the root causes of these negative search results are. And from there, you can address them. Otherwise, the issue will continue to expand.
4. How long does it take to get ORM results?
One month without an optimized online reputation means one more month with less traffic. It means there is more chance that your online reputation will continue to grow for the worst. So, it is understandable that there will be a level of impatience about how long fixing your online reputation will take. We can begin by answering how long it takes for Google to update the search results. Usually, a few weeks at the most. But since online reputation management is largely predicted on pushing negative results down and advancing online reviews, changing your online reputation can take some time; you can start seeing positive changes between 6 to 12 months.
5. Who should be most concerned with ORM?
Any company or individual looking to achieve peak performance must make it a priority to improve their online reputation. It offers a channel to build trust, brand awareness, and a loyal customer following. In this modern information age, it’s crucial to stand out from the competition, and it is a deciding factor in generating new business opportunities for continued growth.
Branding is probably the most important thing for a small business. We understand your dilemma as a start-up founder. After lots of decision-making and preparation, you're finally starting your business! The real challenge is to have a successful start-up launch. An engaging digital presence creates opportunity. Conversely, bad information erodes trust and compromises relationships. Social media empowers anyone to say anything at any time, so it is important that you protect the integrity of your online reputation.
At Trigacy, we aim to help you with just that. Our marketing services like website design, social media marketing, SEO, content writing, video animation, etc. can help you achieve your goals. Trigacy ensures that your online reputation aligns with your identity and purpose. We help avoid a reputation crisis by monitoring conversations about your potential brand on the internet. We secure your online reputation and handle digital risk. We work with clients around the globe. We'll help you start strong and continue your growth! Contact us today itself to get started!